1966 Olds Oldsmobile & 442 Sales Brochure Old Original
1966 Olds Oldsmobile & 442 Sales Brochure Old Original This is 8 and 1/2 by 11 inches with around 24 pages
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1966 model year, and North's design was selected. For production economy, the still-unnamed car was to share the so-called E-body shell with the redesigned 1966 Buick Riviera (then entering its second generation), which was substantially larger than North had envisioned. Despite the efforts of Oldsmobile and General Motors styling chief Bill Mitchell to put the car on the smaller A-body intermediate used by the Oldsmobile Cutlass, they were overruled for cost reasons.
Oldsmobile had been working on front-wheel drive since 1958, a project shepherded by engineer John Beltz (who originated the 4-4-2and would later become head of the division). Although initially envisioned for the smaller F-85 line, its cost and experimental nature pushed the program towards a larger, more expensive car. Engineer F. J. Hooven of the Ford Motor Company, had patented a similar FWD layout, and Ford considered the design for the 1961 Ford Thunderbird. However, the capability to develop and engineer it on such short notice was doubtful. In 1956 Oldsmobile had also introduced a personal 2-door concept car called the Oldsmobile Golden Rocket that didn't progress into production.
The unusual Toronado powertrain developed by Oldsmobile, called the Unitized Power Package (UPP), packaged a Rocket V8 and transmission into an engine bay no larger than one for a conventional rear-wheel drive car. During its seven-year development, UPP components were driven over 1.5 million test miles to verify their strength and reliability. They proved so well-built the UPP was employed basically unchanged in the 1970s GMC motorhome.
Firestone designed an 8.85" x 15" tire especially for the Toronado called the TFD (Toronado-Front-Drive) tire. It had a stiffer sidewall than normal, and the tread and stylishly thin white pin-stripe were also unique.
Oldsmobile engineers selected a conventional, though performance-boosted, Olds 425 cu in (7 L) Super Rocket V8 rated at 385 hp (287 kW) and 475 lb⋅ft (644 N⋅m) of torque. It was an increase of 10 hp (7.5 kW) over the Starfire 425, and an increase of 20 hp (15 kW) over the standard 425 engine in the Ninety-Eight. The Toronado intake manifold's unique shape was depressed to allow for engine hood clearance.
The Turbo-Hydromatic heavy-duty three-speed automatic transmission became available during development of the Toronado. Called the TH425 in FWD form, the transmission's torque converter was separated from its planetary gearset, with the torque converter driving the gearset through a 2 in (51 mm) wide silent chain-drive called Hy-Vo, riding on two 7.5 in (19 cm) sprockets. The Hy-Vo chain drive was developed by GM's Hydra-Matic Division and Morse Chain Division of Borg-Warner. The chains were made from very strong hardened steel and required no tensioners or idler pulleys because they were pre-stretched on a special machine at the factory. Although the rotational direction of the transmission gears had to be reversed, a large number of components were shared with the conventional TH400. Use of the automatic also eliminated the need to devise a workable manual-shift linkage. No manual transmission was ever contemplated because performance was adequate with the automatic transmission and because virtually all U.S.-built luxury cars during this period came with automatic transmissions as standard equipment. The car's 0–60 mph (0–97 km/h) time was clocked at 9.5 seconds.
The Toronado used a subframe that ended at the forward end of the rear suspension leaf springs, serving as an attachment point for the springs. It carried the powertrain, front suspension and floor pan, allowing greater isolation of road and engine harshness.
To fit into the tight space, Oldsmobile adopted torsion bars for the Toronado's front suspension (the first GM passenger car application of torsion bars in the US, but still not up to Packard's automatic ride levelling system), with conventional, unequal-length double wishbones.Rear Toronado suspension was a simple beam axle on single leaf springs, unusual only in having dual shock absorbers, one vertical, one horizontal (allowing it to act as a radius rod to control wheel movement).
Brakes were hydraulically operated 11 in (279 mm) drums, generally considered the Toronado's weak link. As a rather heavy car, after several panic stops the brake drums would overheat, resulting in considerable fade and long stopping distances. The 1967 addition of vented front disc brakes as an option provided substantial improvement.
The Toronado's UPP enabled the interior to have a completely flat floor, but interior space (primarily rear seat headroom) was somewhat restricted by the fastback styling.
As with many coupes, the Toronado featured elongated doors to allow easier access for passengers entering the rear seats. Duplicate door-latch handles were even added at the rear of each door enabling back seat passengers to open the doors without having to reach over or around the front seat, a feature also available on the other two E-bodies, continuing until 1980 on the Eldorado.
Options included headrests ($52) and a tilt-telescopic steering column.
Drivers faced a highly stylized steering wheel with a double-delta shaped horn ring which framed the view of an unusual "slot-machine" style speedometer, consisting of a stationary horizontal "needle" and a vertically rotating black drum on which the numerals were printed in white. The numerals descended behind the needle as the vehicle gained speed. All other gauges, indicators and controls were grouped within fairly easy reach of the driver.
Despite an average weight of 4,500 lb (2,041 kg), published performance test data shows the 1966 Toronado was capable of accelerating from 0–60 mph (0–97 km/h) in 7.5 seconds, and through the standing 1⁄4 mile (400 m) in 16.4 seconds at 93 mph (150 km/h).[1] It was also capable of a maximum speed of 135 mph (217 km/h). Testers found the Toronado's handling, despite its noticeable front weight bias and consequent understeer, was not substantially different from other full-size U.S. cars when driven under normal conditions. In fact, testers felt that the Toronado was more poised and responsive than other cars, and when pushed to the limits, exhibited superior handling characteristics, although it was essentially incapable of terminal oversteer.
The 1966 model was widely recognized as a step forward in design, gaining publicity for the division by winning several leading automotive awards, such as Motor Trend's Car of the Year Award and Car Life's Award for Engineering Excellence. It was also the second American car to ever be awarded recognition in Europe, as the third-place finisher at the European Car of the Year competition in 1966.
The Toronado sold reasonably well at introduction, with 40,963 produced for 1966. Some television commercials featured former NASA Project Mercury public affairs officer John "Shorty" Powers, Oldsmobile's primary commercial spokesperson of the era, along with racing legend Bobby Unser driving the vehicle and commenting favourably on the Toronado's handling.
