1971 Cadillac Sales Brochure Old Original
1971 Cadillac Sales Brochure Old Original This is 9 by 11 inches with around 26 pages
CONDITION: Good no rips or tares
As with all GM full-size lines, the De Ville was completely redesigned for 1971. The new GM full-size bodies, at 64.3 inches (1,630 mm) front shoulder room (62.1 inches [1,580 mm] on Cadillac) and 63.4 inches (1,610 mm) rear shoulder room (64.0 inches [1,630 mm] on Cadillac) set a record for interior width that would not be matched by any car until the full-size GM rear-wheel-drive models of the early to mid-1990s.
Pairs of individually housed squarish headlamps were set wider apart. The V-shaped grille had an eggcrate style insert and was protected by massive vertical guards framing a rectangular license plate indentation. A wide hood with full-length wind splints, a prominent centre crease and hidden windshield wipers was seen. A Cadillac crest decorated the nose and new indicator lamps appeared atop each front fender. A horizontal beltline moulding ran from behind the front wheel housing, almost to the rear stopping where an elliptical bulge in the body came to a point and where thin rectangular side markers were placed above and below the chrome strip. The rear wheel openings were again housed in fender skirts. Tail lamps were of the same type as before but were no longer divided by a chrome bar. Long horizontal back-up lamps were set in the bumper, on either side of a deeply recessed license plate housing. DeVilles were set apart visually by thin bright metal rocker panel steps and signature script on the front fenders bearing the series name. The bottoms of the rear fenders were decorated with a bright metal beauty panel that was wider than the rocker panel strips and blended into the moulding running along the bottom of the fender skirt.
The standard engine remained the 472, however, in line with GMs edict for all engines to run on unleaded fuel, the compression ratio was lowered from 10:1 to 8.5:1, reducing the SAE gross horsepower from 375 to 345. Torque dropped from 525 lb⋅ft (712 N⋅m) to 500 lb⋅ft (680 N⋅m). Interiors were redesigned, featuring a new curved instrument panel and new seating configurations. A rear "lamp monitor", a fiber-optic system which monitored the taillamps, turn signals and brake lights, was new and positioned on the shelf behind the rear seat.
In November 1971, a showroom-stock 1971 Coupe de Ville placed third in the annual coast-to-coast Cannonball Run, posting the highest average speed of the event, 84.6 mph (136.2 km/h) (excluding stops) and averaging 8.9 mpg‑US (26 L/100 km; 10.7 mpg‑imp).
